The adoption of local produce has been one of the biggest trends within the global drinks industry over the past few years, particularly in the on-trade where the influence of sustainability has encouraged consumers to look closer to home for their drinking choices.

Halewood has opened a £5 million distillery in St. Petersburg in order to boost production of its J.J. Whitley vodka.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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